“We’re not your traditional VC/private equity firm.”

At Joystar, we enable startups, fuel the ambitions of their entrepreneurs, help them grow as people, and marvel at the audacity of their insistence upon changing the world.

We measure the result of our efforts not just by the multiples we aim to return, but by the pride each of us can take in what our companies build, the admirable individuals our entrepreneurs become, and the happiness they bring to us all.

We dive in to work with teams that obsess over user experiences, customer happiness, and that “make something people want.” Along with money, we give them the time, attention, and empathy that catalyze winning outcomes for all involved.

That is why we call ourselves a Venture Assistance firm — and why we work hard to live up to the expectations that title sets.

Joystar helps public companies communicate their stories to attain the highest possible valuation. We assist companies of all market caps reach the highest and most appropriate valuation by leveraging communication strategies.

We are always on the lookout for companies we believe to be inefficiently valued by the market — where “the Street” isn’t fully recognizing either the operating fundamentals or the strategic opportunity a company represents.

The mission is to unlock the value of your company. Joystar works to optimize your corporate positioning and shareholder value by creating messaging and presentations that specifically highlight your attributes.

We introduce you to the appropriate institutional and retail investors capable of having a profound and sustainable impact on your company’s valuation.